Hunterlodge is a UK-based, full-service agency with a fast-growing portfolio across Higher Education, B2B and Consumer sectors. We combine creativity, data and effectiveness to deliver campaigns that genuinely move the needle.

Following significant growth, we are looking for a senior strategist to push and drive our thinking. This is not a backroom planning role. It is a senior, client-facing, commercially influential position at the heart of the agency. Given this, there will be a clear pathway of progression through the company to senior leadership.

The Opportunity

As Senior Strategist, you will sit at the centre of how we think, perform, and drive effective solutions for our clients.

You will:

• Lead strategic thinking across all major accounts addressing the fundamentals of segmentation, targeting and positioning
• Shape client conversations and briefs before they enter our departments - creative or media
• Define the strategic architecture behind campaigns, frameworks, and productised services
• Own and evolve our proprietary insight and AI-enabled research frameworks
• Lead advanced audience analysis including propensity modelling, persona development and content matrix frameworks
• Translate complex data into clear, commercially actionable recommendations
• Lead monthly and quarterly strategy sessions with senior client stakeholders
• Proactively identify growth opportunities, risks and market shifts
• Play a key role in business development, attending networking forums and industry events
• Proactively drive our position as a youth marketing agency and continually discover new behavioural insights and trends 
• Be a core member of the pitch team, shaping compelling, differentiated strategic narratives

You will be involved in every major piece of work that leaves the agency. Strategy will not sit in a silo. It will drive everything we do, from client growth to new business success.

What You Will Bring

We are looking for a senior strategic leader who combines analytical depth with commercial instinct.

You will demonstrate:

• Proven experience leading strategy in agency or in-house environments
• Deep understanding of audience decision making, behavioural drivers and segmentation methodologies
• Experience building and applying propensity models to inform targeting and investment decisions
• Expertise in persona development and mapping content frameworks across the customer journey
• Strong grounding in performance data and campaign effectiveness
• Confidence translating research, recruitment data and live performance insight into forward-looking recommendations
• Experience assessing markets, competitiveness, audience intent and channel effectiveness
• Gravitas and credibility with senior stakeholders
• Energy and ambition to contribute to new business and agency growth
• Experience within Higher Education or complex B2B environments is highly advantageous.

Why This Role Matters

This is a defining hire for Hunterlodge.

You will shape how we think, how we grow and how we differentiate. You will influence:

• The quality and effectiveness of every campaign
• The direction of key client partnerships
• Our success in competitive pitch environments
• The evolution of our strategic products and proprietary frameworks
• The long-term trajectory of the agency

We are looking for someone who wants to build something, lead from the front and step into genuine strategic leadership.

Executive Benefits

• Profit-share bonus scheme aligned to agency growth and long-term value creation
• Clear and defined pathway to board-level responsibility within three years
• Strategic leadership role with influence across agency direction and product development
• Industry-leading CPD programme with 17 IPA Gold and 12 IPA Platinum accreditations
• Inclusive, ambitious culture working on major national and international campaigns
• Direct exposure to high-profile clients, senior stakeholders and competitive pitch environments