Senior Visual Identity Designer / Art Director

Freelance | 8–12 week booking | Up to £450 per day | London (Hybrid)

This creative agency is looking for a Senior Visual Identity Designer / Art Director with strong brand design credentials to join them on a major global rebranding project.

This role is for someone who knows how to shape the core visual idea of a brand — and then build the system that brings it to life everywhere.

From defining the visual language through to building scalable brand frameworks, this person will play a key role in developing a global identity that works across campaigns, social, film, events and beyond.

The opportunity

Working closely with a senior creative team, you’ll help develop and deliver a new visual identity system for a globally recognised brand, from early concept through to rollout.

The project will run in two phases.

Phase 1 – Visual identity concept

You’ll help shape the core design thinking behind the brand, exploring and developing:

• Distinctive visual territories and brand worlds
• Typography, colour systems and graphic language
• Logo design and usage rules
• Art direction principles for image and film style
• Layout systems and visual storytelling frameworks

This stage is about ideas as much as execution — defining the design philosophy and creative logic that will underpin the brand.

Phase 2 – System & rollout

Once the identity is defined, you’ll help translate it into a clear, scalable design system used across markets globally.

This includes:

• Building comprehensive brand guidelines
• Developing a flexible design toolkit
• Creating templates and example applications
• Defining how the identity works across
• social content
• campaign creative
• film and motion
• events and experiences
• marketing and internal communications

What they’re looking for:

• Strong experience creating brand visual identity systems
• A portfolio showing complete identity work — not just isolated design pieces
• Excellent typography, layout and craft
• Ability to translate strategic ideas into coherent visual systems
• Experience building brand guidelines and scalable frameworks
• Strong design rigour and attention to detail
• Confidence presenting work and explaining design thinking
• Comfortable collaborating within multidisciplinary creative teams

Nice to have

• Motion or animation experience
• Experience designing for social-first or content-driven brands
• Experience working on large or global brand projects

Booking details

• Freelance booking: 8–12 weeks initially
• Day rate: up to £450
• Location: London
• Hybrid: up to 3 days per week in the office

If you’re a conceptually strong designer who loves building brand systems — not just assets — this is a rare opportunity to help shape a global identity from the ground up.

Please share a portfolio showcasing brand identity projects and systems.