About Us We are a growing UK specialty coffee roastery supplying high‑quality coffee to cafés, offices, hospitality venues, and retailers. We are now investing in wholesale sales and looking to grow in a structured and sustainable way. The Role We are looking for a Senior Wholesale Sales Consultant to help grow our B2B wholesale business and build the foundations for scale, with a primary focus on East Anglia and London‑based accounts. This is a part‑time / contract role for someone who understands that strong sales comes from a combination of process, data, packaging, and relationships — not just closing deals. Key Responsibilities

Set up and own the wholesale sales process, from lead generation through to onboarding Select, set up, and manage a CRM (we are open to recommendations and not fixed on any platform) Define and track clear KPIs and sales analytics, providing regular insight into pipeline and performance Identify, create, and manage leads and sales opportunities in East Anglia and London Proactively approach new wholesale customers (cafés, offices, restaurants, hotels) Own the sales journey end‑to‑end: outreach > meetings > trial > onboarding Work with the founder, internal team, and key suppliers to define and refine wholesale packages (coffee, equipment, service, pricing) Ensure CRM data is accurate, useful, and actionable Reactivate dormant customers and increase order frequency Provide clear, practical feedback on market response and sales performance

What We’re Looking For

Proven experience in B2B sales, ideally in specialty coffee, hospitality, or food & beverage Experience setting up or improving CRM systems, KPIs, and sales reporting Comfortable building and managing a structured sales pipeline Strong understanding of London and/or East Anglia wholesale markets Commercial mindset with a focus on margin and long‑term customer value Self‑starter who works well with minimal supervision

Contract & Compensation

Part‑time / contract role Monthly retainer: £1,500 – £2,000 10% commission on new wholesale revenue Flexible working hours Initial 3‑month engagement, with scope to extend or expand the role

Why This Role Is Interesting

Ownership over how wholesale sales is built and measured Freedom to choose and implement the right tools and processes Direct access to the founder and fast decision‑making Opportunity to build something properly from the ground up Long‑term potential as the wholesale channel grows

How to Apply Send your CV to talent@etude.coffee

or apply via LinkedIn.

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