Role Title: Social Media & Partnerships ManagerLocation: London (3 days in office: Monday, Wednesday, Friday)Reporting to: VP of Marketing
Overview
This role sits at the intersection of brand, community, and growth. As Social Media & Partnerships Manager, you will own and elevate the brand's organic social presence, leveraging an existing audience of 1M+ followers to drive awareness, engagement, and cultural relevance.
Alongside this, you will lead the development and management of the brand's partnerships ecosystem, spanning influencers, affiliates, and its growing creator community.
This is a purely organic and partnerships-led role. It does not include responsibility for paid media.
Key Responsibilities
Organic Social Strategy & Execution
Own the end-to-end organic social strategy across all key platforms
Develop content frameworks that drive engagement, reach, and brand affinity
Translate brand and campaign moments into compelling, platform-native storytelling
Analyse performance and continuously optimise content based on insights and trends
Identify opportunities to expand reach within and beyond the existing 1M+ follower base
Community & Audience Growth
Deeply understand the audience and how to activate them
Build initiatives that turn passive followers into an engaged community
Spot and act on cultural moments to keep the brand relevant and visible
Collaborate cross-functionally to ensure social is embedded in all brand activity
Partnerships & Affiliates
Own and grow the brand's influencer and affiliate ecosystem
Identify, onboard, and manage relationships with creators aligned to the brand
Develop scalable partnership models that drive both awareness and revenue
Build and nurture a creator community that feels authentic and long-term
Track performance of partnerships and optimise for impact
Creator Strategy
Define what the brand's "creator community" looks like and how it operates
Establish frameworks for collaboration, content creation, and amplification
Create repeatable formats and programs that encourage ongoing creator participation
*Rates depend on experience and client requirements
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