Store Manager

New Today

An exciting opportunity has arisen for an experienced and commercially driven Store Manager to lead a high-profile flagship boutique in Central London. This role requires a strong leader with a passion for luxury retail, exceptional client experience, and the ability to drive both people and performance in a refined, design-led environment. You will take full ownership of the store’s commercial success, team development, and client engagement strategy, acting as a brand ambassador and ensuring the highest standards across all touchpoints. Key Responsibilities
Take full accountability for delivering and exceeding store sales targets, KPIs, and profitability Analyse weekly and monthly performance, identifying opportunities to drive ATV, UPT, conversion, and client retention Implement strategic action plans to optimise trading, footfall conversion, and team productivity Monitor competitor activity and local market trends to ensure the store remains commercially competitive
Client Experience & CRM
Lead by example on the shop floor, delivering an elevated and personalised client experience at all times Build and maintain a strong personal client book, nurturing long‑term relationships with VIC and VIP clients Drive a culture of proactive clienteling, including outreach, appointment setting, and post‑purchase follow‑up Host in‑store appointments, styling sessions, and exclusive client events to strengthen loyalty and engagement Recruit, train, and develop a high‑performing team, fostering a collaborative and service‑led culture Conduct regular 1:1s, PDPs, and performance reviews, ensuring clear development pathways for all team members Lead daily briefs and weekly meetings focused on commercial priorities, product knowledge, and service excellence Actively coach the team on the shop floor, providing real‑time feedback to enhance performance and confidence
Operations & Store Management
Ensure smooth day‑to‑day operations, including rota planning, payroll, stock management, and compliance Oversee stock control, deliveries, replenishment, and inventory accuracy to support commercial performance Maintain exceptional visual merchandising standards in line with brand guidelines Ensure all operational processes are executed with precision, including cash handling, reporting, and H&S
Brand Representation
Act as a true brand ambassador, embodying the brand’s aesthetic, values, and approach to modern luxury Maintain impeccable personal presentation and ensure the team reflects the same standards Create a welcoming and aspirational in‑store environment that aligns with the brand’s identity
About You
Proven experience as a Store Manager or strong Assistant Manager within premium or luxury retail Highly commercial with a strong understanding of KPIs and how to influence them through team and service Passionate about clienteling, with a track record of building and developing a loyal client base A natural leader who thrives on developing people and creating high‑performing teams Hands‑on, proactive, and confident operating in a fast‑paced flagship environment Strong organisational and operational management skills A genuine interest in fashion, styling, and delivering a refined customer journey
What’s on Offer
Competitive salary with performance‑related incentives Opportunity to lead a key flagship location with high visibility A people‑focused culture with genuine opportunities for progression Access to product and seasonal incentives
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Location:
Greater London
Job Type:
PartTime

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