DIRECTOR OF SALES - LONDON EASTReporting to the Director of Sales - UK & Ireland, this role will drive commercial performance and take full ownership of sales targets across assigned Locke & Cove properties in the East London market, delivering exceptional revenue growth through strategic account management and targeted new business development.DIRECTOR OF SALES - LONDON EASTReporting to the Director of Sales - UK & Ireland, this role will drive commercial performance and take full ownership of sales targets across assigned Locke & Cove properties in the East London market, delivering exceptional revenue growth through strategic account management and targeted new business development.This role is based on property 5 days a week.THE STAGE IS SETThe stage is set for something different. We don’t run conventional hotels; we build places with character and intent.What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach.Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost.This is our backdrop. We’re on an exciting journey step on stage and play your part.THE WORK IN YOUR HANDSDeveloping and executing property-level sales strategies aligned with KPIs to consistently meet or exceed revenue targets across your portfolioDelivering against ambitious B2B revenue targets with full personal accountability for resultsDedicating approximately 25% of your efforts to direct revenue generation through hands-on account management - identifying growth opportunities, increasing market share, and maximising yield from existing clientsAllocating 75% of your time to high-impact new business development - personally identifying, pursuing and closing new corporate clients that deliver significant incremental revenueImplementing rigorous account planning to systematically grow revenues from existing and new B2B customers across all channels including direct corporate clients, Travel Management Companies (TMCs), Serviced Apartment Booking Agencies (SABAs), consortia and other B2B intermediariesActively pursuing revenue opportunities across all segments including corporate, groups, M&E, mid & extended stayWorking collaboratively with the Key Accounts Team, Groups & MICE Team, and wider Commercial Team while maintaining personal ownership of revenue targetsMaintaining disciplined use of CRM & edyn's database with meticulous attention to data quality and pipeline managementProviding detailed, data-driven reporting to key stakeholders on sales activity, pipeline development and revenue performancePersonally hosting FAM trips, property showcases, sales presentations and events to drive business to your propertiesEnsuring rigorous adherence to all internal processes for effective account managementMaintaining comprehensive, up-to-date records with accurate client information in all databasesProducing actionable management information from internal systems to support strategic decision-makingTHE FIRE YOU CARRYExceptional commercial acumen with proven sales achievementSuperior relationship-building capabilities with C-suite decision makersAdvanced problem-solving and negotiation skillsStrategic planning and organisational excellenceOutstanding written and verbal communicationAdvanced proficiency in business technology tools for sales presentations and reportingDemonstrating advanced proficiency with Word, PowerPoint, Excel, CRM and PMSYOUR PROVEN TRACK4 years previous hotel experience across multiple European / international jurisdictions looking after £3m plus of annual businessProven track record of consistently exceeding sales targets in hospitality or related sectorsSignificant hospitality sales and strategic account management experience with demonstrable resultsEstablished local market knowledge with active network of industry contactsComprehensive understanding of the business travel industry, with specific expertise in the hospitality and serviced apartment sectorWhat We Look ForWe’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose.If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact.Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow. #J-18808-Ljbffr