Strategic Sales Manager

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Strategic Sales Manager (UK)

Reporting to: Managing Director (UK)

Contract: Permanent

Location: HQ based near Gatwick

Salary: 55,000 - 70,000, plus company car and commission

Role Overview

We are seeking an experienced and results‑driven Strategic Sales Manager to develop and execute sales strategies across the UK aviation sector. This role is responsible for identifying, securing, and growing key accounts within airports, airlines, and ground handling organisations. It is a senior, customer‑facing position requiring strong commercial acumen, consistent field presence, and the ability to manage complex B2B sales cycles.

Key Responsibilities

Develop and implement territory sales plans aligned with the organisation's strategic growth objectives
Identify, research, and prioritise prospective customers across airports, airlines, and ground handling companies
Proactively generate new business through structured prospecting, cold outreach, on-site visits, and industry networking
Build and deliver tailored value propositions and commercial proposals demonstrating operational and financial benefits
Manage the end-to-end sales process, from initial engagement through negotiation, closing, and handover
Represent the organisation professionally at customer sites, airports, and industry events in the UK and internationally
Collaborate closely with internal teams including operations, product, marketing, and customer success to ensure successful customer onboarding and satisfaction
Maintain accurate CRM records, sales forecasts, and pipeline reporting
Monitor market dynamics, customer requirements, and competitor activity to inform sales strategy
Contribute to a collaborative, high‑performance sales culture through knowledge sharing and mentoring
Ensure compliance with internal policies, contractual standards, and applicable regulations

Skills and Experience

Proven B2B sales experience with a strong record of achieving or exceeding targets
Experience within aviation, ground handling, logistics, or aligned operational environments preferred
Demonstrable success in developing and executing strategic sales plans
Strong presentation, negotiation, and relationship‑building capabilities
Comfortable operating in a field‑based role with frequent travel
Highly organised, self‑motivated, and commercially focused
Professional, collaborative, and able to work effectively across functions

Travel

Regular domestic and international travel is required.

Seniority Level

Mid-Senior level

Industry

Airlines and Aviation
Appliances, Electrical, and Electronics Manufacturing

Employment Type

Full-time

Job Functions

Sales
Strategy/Planning

Skills

Sales Strategy
Business-to-Business (B2B)
Negotiation
Sales Planning
Deal Closure
Aviation
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Location:
London
Salary:
£60,000 - £70,000 /annum
Job Type:
FullTime
Category:
Sales

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