Regional Sales Manager - Capital Equipment

We're partnering with a global innovator in capital equipment to appoint two Regional Sales Managers. You'll own the full commercial cycle for high-value, engineered-to-order metalizing equipment - leading complex, multi-stakeholder sales from initial enquiry through to shipment.

The Opportunities

Role A: UK, India & wider Asia (majority India)

Role B: China & Southeast Asia

Territories may be aligned to language capability where advantageous.

What You'll Do

• Travel internationally circa one week per month (generally in one block); all travel is arranged internally.
• Own the end-to-end sales cycle for capital equipment - from lead qualification, solution scoping and proposals through to negotiation, order intake and shipment.
• Develop and grow strategic accounts across your territory; build long-term, trust-based relationships with senior stakeholders.
• Prepare quotations and technical specifications to agreed margin targets; ensure proposals are commercially robust and technically accurate.
• Drive new business through targeted prospecting, channel partnerships and market development activities.
• Represent the brand at customer sites, seminars, presentations and industry events to build profile and pipeline.
• Collaborate cross-functionally (engineering, commercial, operations) to configure tailored solutions and ensure a smooth order-to-shipment process.
• Manage complex, long sales cycles (often up to 24 months) with disciplined forecasting, stakeholder mapping and deal review cadence.

What We're Looking For

• Proven international sales experience in capital equipment or engineered-to-order solutions.
• Background selling bespoke/ETO machinery or technical systems is highly advantageous.
• Consultative, solution-led selling style with the ability to navigate complex, multi-level buying groups.
• Commercial acumen: comfortable with pricing, margin management, and value-based negotiation.
• Technically credible with the ability to interpret specifications and collaborate with engineering teams.
• Resilient and organised - adept at managing long sales cycles and maintaining momentum over 12-24 months.
• Cross-cultural communication skills; confident presenting and negotiating internationally.
• Languages: Additional languages beyond English are advantageous (e.g., French, German, Spanish, Italian, Mandarin, Cantonese). Territory alignment to language capability may be considered.

Nice to have

• Engineering or technical education.
• Experience in flexible packaging or related process equipment.

Where This Role Sits

• You'll join a Manchester-based commercial team that is merging with a complementary product line headquartered in Italy - creating smaller, better-defined territories with broader product coverage.

Package & Incentives

• Base salary: up to £60,000 + Bonus 15% of base
• Benefits: Company car (grade aligned to options such as Tesla Model Y / BMW), laptop, mobile, enhanced pension, private medical (including dental & optical), life assurance (2.5x salary).
• Probation: 6 months.
• Hybrid working: Post‑probation, 1-2 days/week in the office (Manchester).

Interview Process

1. Stage 1 (F2F): Sales leadership panel (including Product Line Director).
2. Stage 2 (F2F): Meeting with the Managing Director.

How to Apply

If you're an international sales professional who thrives on complex capital equipment sales, long-cycle relationship building, and margin-focused outcomes, we'd love to hear from you.

Apply with your CV and a brief note on your regional experience and language capabilities