Job Title: TikTok Shop Lead

Location: London, 5 days in the office

Employment Type: Full-time, Permanent

Reporting to: Head of Performance

Salary: £50K – £60K

We’re partnering with one of the UK’s fastest-growing wellness & lifestyle brand to hire a TikTok Shop Lead — a pivotal role focused on building a high-performance creator commerce engine from the ground up.

You’ll take ownership of TikTok Shop as a core business unit, developing strategy, building a creator ecosystem, and driving performance through high-volume content, rapid testing, and continuous optimisation.

Key Responsibilities

• Build and scale a high-performing network of TikTok Shop creators and affiliates
• Launch and manage always-on creator programmes, incentives, and partnerships to drive consistent content and sales
• Develop a scalable creator acquisition and retention strategy focused on performance and output
• Own TikTok Shop as a revenue channel, driving GMV growth and commercial performance
• Work cross-functionally with paid media, creative, and e-commerce teams to maximise impact
• Continuously refine strategy based on performance data and platform opportunities
• Enable high-volume content production with a strong focus on testing and iteration
• Track and analyse key metrics including GMV, CPA, ROAS, and content performance
• Implement rapid test-and-learn cycles, scaling what works and eliminating underperformance

Skills & Experience

• Proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
• Strong background in affiliate marketing, creator ecosystems, or performance-driven influencer strategy
• Deep understanding of TikTok content, trends, and what drives conversion (not just engagement)
• Highly data-driven, with confidence working across GMV, CPA, ROAS, and performance metrics
• Experience managing high volumes of content and fast-paced testing environments

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/