I have been appointed to find a senior sales management professional by a global company who employ over 2000 staff with 11 R&D and Manufacturing facilities and an additional 9 offices world-wide.
The core products they wish their new National Sales Manager to focus on are Endoscopic/Urology/Consumable products
The client customer spend 15% of its turnover developing new products within their large portfolio of products from large systems & instruments through to consumables.
This ideal candidate will have worked within the sector mentioned above and would be based somewhere in the UK.
This opportunity may well lead into Directorship level appointment withing a company who are extremely focussed on expansion and acquiring new market spaces.
Territory:- UK
National Sales Manager to take over a small team and expand, grow and develop the clients range of Endoscopic/Urology product range, there is full marketing and business support available, and existing database, and this role will require strong elements of new business sales to both large end-users and developing a strong distributor network – Definitely a Hunter NOT Farmer mentality.
There is has a huge potential to keep adding new products to the range you will be initially be targeted to grow as the group companies has many new products under development and product development and innovation is the company’s mantra.
There is opportunity for Sales Directorship and even Group Directorship, only you have proven your asset value.
Answers to questions in advance
I need a National Sales Manager for this Endoscopy/Urology & Consumables side of the business
Currently we have two sales, and he will recruit one or 2 more in this year and make one 4-5 people team
The market sector - Endoscopy/Urology & Consumables
UK England based since it is easy to come to office to discuss, mainly should spend time in the field instead of office, BUT needs when appropriate to meet with and talk to/motivate/guide other team members – Need a People Manager
Must be motivated to build a business within this business.
Excellent career progression opportunities either within this business or within the group.
Target to be agreed after meeting the individual.
Only in UK
We have all back office team ready, only need professional sales manager
Salary depends on person, if he/she is good, we are ok to pay more
Commission yes, based on percentage 70%+ of Target 2% and 3% over target.
Training 100%, we have full information on this
Report to CEO
Formal Job Spec.
Job Title: National Sales Manager of Endoscopy - Urology - Consumables
Role Overview
The National Sales Manager will be responsible for driving revenue growth and market share for our endoscopy consumable portfolio (e.g., biopsy forceps, snares, needles, clips, and Cholangioscope, and further new products). The primary focus is securing and maintaining positions on NHS Supply Chain frameworks while managing a field-based sales team to drive "pull-through" at the Trust and Health Board level and execute strategic commercial plans to ensure our products are the "standard of care" in GI suites across the country.
* Key UK-Specific Responsibilities
* NHS Framework Management: Lead the strategy for NHS Supply Chain tenders (e.g., Tower 4 or relevant Clinical Gastroscopy frameworks). Ensure the company is awarded "ranked" positions to allow Trusts to buy.
* KOL Development: Build relationships with influential UK bodies such as the British Society of Gastroenterology (BSG) and JAG (Joint Advisory Group) accredited units.
* Private Sector Growth: Oversee sales into private groups like Spire, Nuffield, and Ramsay Health, ensuring a "dual-track" strategy for both NHS and Private markets.
* Team Leadership: Manage a team of Territory Managers across the UK (North, South, Midlands/Wales, and Scotland/NI).
* Cross-Functional Collaboration: Partner with Marketing for product launches and Supply Chain to ensure inventory levels match forecasted sales.
* Global key exhibition support: If Group need our presence in certain exhibitions, it is our responsibility to support.
Procurement Knowledge Deep understanding of NHS England procurement, Shared Business Services (SBS), and Scotland/Wales/NI equivalents.
Experience 10+ years in MedTech, and at least 5 years leader experience specifically with Endoscopy high-volume consumables (Single-use vs. Reusable).
Credentials MIA / LSI National Credentialing (required for hospital/OR access in the UK).
Clinical Focus Experience with ERCP (Cholangioscope), EUS, and GI bleed products is highly desirable.
Core Competencies
* The "Consumable Mindset": Ability to manage high-volume, repetitive sales cycles rather than just one-off capital deals.
* Analytical Rigor: Proficiency in CRM to track KPIs, pipeline health, and conversion rates.
* Negotiation Skills: Experience navigating the complex "Value Analysis" process in hospitals to displace entrenched competitors.
* Adaptability: A touch of wit and resilience to handle the fast-paced, often high-pressure environment of the Operating Room/Endo Suite.
Performance Indicators (UK KPIs)
1. Annual Revenue Growth: Total sales vs. budget.
2. Trust Conversion Rate: Number of NHS Trusts that have switched to your consumable brand.
3. Market Share vs. Spend: Tracking the "share of wallet" within specific ICBs.
4. Team ROI: Managing the cost-to-sale ratio in a capped-price NHS environment.
5. Sales Force Retention: Growth and turnover rates of the sales team