VP Growth Marketing | London | B2B SaaS | Enterprise / Regulated Markets

We are supporting a leading international B2B SaaS organisation operating across complex, regulated sectors in the appointment of a VP Growth Marketing.

This is a senior, high-impact role focused on building and embedding a commercially accountable growth function. The business has recently restructured its marketing model and is now looking to strengthen pipeline performance, GTM alignment and overall revenue contribution from marketing.

The opportunity

This role will take full ownership of growth marketing across the customer lifecycle, including:

Pipeline creation and revenue contribution

Demand generation and ABM strategy

Funnel performance, conversion and velocity

Digital and website performance as a growth engine

Field marketing, partnerships and campaign effectiveness

Performance reporting, forecasting and ROI discipline

The remit is to establish a repeatable, scalable growth engine aligned closely with Sales, Product Marketing and RevOps.

The context

The organisation operates in a complex enterprise environment, with:

Long sales cycles and multi-stakeholder buying groups

A multi-product, multi-sector GTM model

A capable but evolving team structure

A clear mandate from leadership to drive change and improve performance

This role requires someone who can bring structure, prioritisation and commercial rigour to an evolving function.

The profile

We are looking for a senior growth marketing leader who has:

Led transformation and built growth functions, not just optimised them

Owned pipeline, revenue contribution and commercial outcomes

Operated in enterprise B2B SaaS or similarly complex environments

Worked in close partnership with Sales, RevOps and senior leadership

Led teams through change, ambiguity and performance improvement

Why this role

This is a genuine VP-level mandate with:

Clear ownership of budget and revenue contribution

The opportunity to shape and define the growth marketing function

High visibility with executive leadership

A platform to build something scalable and impactful

If this aligns with your experience, or you would be open to a confidential discussion, please get in touch.