Our client is a fast-scaling, category-defining consumer brand with a strong international footprint. The business has built a highly engaged global customer base, with millions of products in market and a growing community of loyal users.

The company is experiencing significant year-on-year growth and is targeting continued rapid expansion over the next 12–24 months. Revenue is diversified across direct-to-consumer, marketplace channels, and B2B partnerships, with a strong emphasis on customer lifetime value and repeat engagement.

The Opportunity

This is a rare opportunity to step into a senior global growth leadership role within a high-performing consumer business on a fixed-term basis.

This role sits at the heart of the commercial engine of the business and carries full responsibility for delivering growth across a critical trading period.

This is a hands-on leadership position, requiring ownership of both strategy and execution across a large, international team.

The Role

As VP Marketing, you will be responsible for driving global revenue growth across all commercial channels. You will lead a multi-disciplinary international team spanning marketing, ecommerce, and regional growth functions, alongside managing a significant marketing budget.

Leading

• Acquisition, Retention & Ecommerce Lead
• Brand & Product Marketing Lead
• Regional Growth Leads (North America, Europe, APAC)

Key Responsibilities

• Define and execute global growth strategy across D2C, marketplace, and B2B channels
• Lead and develop a high-performing international team across multiple regions
• Manage a substantial marketing budget with full commercial accountability
• Initially lead the Brand & Product Marketing function, spanning brand, creative, communications, and product marketing
• Deliver peak trading performance (including key seasonal campaigns) and support a major product launch
• Align global and regional strategies in partnership with local market leads
• Operate as a core member of the senior leadership team, working closely with the Founder & CEO
• Ensure strong integration across acquisition, retention, ecommerce, and brand functions
• Support hiring and team development within the marketing organisation

About You

Essential

• Proven experience in a senior growth or marketing leadership role (e.g. CMO, VP Marketing, VP Growth) within a consumer-facing business
• Strong brand and performance marketing expertise
• Commercially driven, with experience owning budgets and delivering against revenue targets
• Experience leading large, multi-functional and international teams
• Track record of delivering during peak trading periods and product launches
• Omnichannel experience across D2C, retail, and/or marketplace environments
• Comfortable operating at senior leadership level and partnering with founders/executives
• Available on short notice and able to commit to a fixed-term contract

Desirable

• Background in high-growth consumer brands, FMCG, or consumer technology
• Experience with marketplace platforms (e.g. Amazon)
• Exposure to B2B alongside a consumer model
• Experience managing globally distributed teams

Additional Context

• This is a full-time, fixed-term employed role (not fractional or advisory)
• The position is a defined maternity cover, with no expectation of a permanent transition
• The role sits inside IR35

Why This Role?

• Opportunity to lead growth for a highly regarded, fast-scaling international consumer brand
• Significant scope, including ownership of a large budget and global team
• Key role during an important commercial period, including major campaigns and product launches
• Direct exposure to senior leadership and strategic decision-making
• Competitive compensation package for the right candidate