Web Analyst (Web & Mobile App Analytics)

New Yesterday

Web Analyst (Web & Mobile App Analytics) Were looking for a Web Analyst with strong mobile app analytics experience to help drive data-led decision making across our digital platforms. Youll work across both web and native mobile apps (iOS & Android), turning user behaviour and marketing data into actionable insights that improve performance, user experience, and growth.
This role sits at the intersection of product analytics and marketing attribution, working closely with product, UX, marketing, and engineering teams.
Key Responsibilities Analyse user behaviour across websites and mobile applications
Own and support analytics implementations using GA4, Firebase, Adobe Analytics, or similar
Work with mobile attribution platforms (e.g. Adjust, AppsFlyer, Branch, Kochava) to analyse acquisition and campaign performance
Define and maintain KPIs, events, funnels, and user journeys
Build dashboards and reports using tools such as Looker, BigQuery, Power BI, Tableau, or Excel
Support A/B testing and experimentation across web and app platforms
Collaborate with developers to ensure accurate tracking plans, SDK implementation, and data layers
Translate complex data into clear, actionable insights for stakeholders
Ensure data quality, governance, and privacy compliance (GDPR, consent frameworks)
Required Skills & Experience Proven experience as a Web / Digital / Product Analyst
Hands-on experience with mobile app analytics
Familiarity with mobile measurement and attribution tools such as Adjust or similar platforms
Strong understanding of event-based tracking models
Experience working with product, UX, and marketing teams
Solid SQL skills and experience working with large datasets
Strong communication skills with both technical and non-technical stakeholders
Desirable / Nice to Have Experience with tag management systems (Google Tag Manager, Tealium)
Experience with product analytics tools such as Amplitude, Mixpanel, or Heap
Knowledge of CRO, experimentation, and lifecycle analysis
Experience working in Agile environments
Background in e-commerce, SaaS, or app-led products
What We Offer Competitive salary and benefits
Flexible working (hybrid/remote options)
Opportunity to work on high-impact web and mobile products
Collaborative, data-driven culture
Ongoing learning and development support
Interested? Please Click Apply Now!Web Analyst (Web & Mobile App Analytics)
TPBN1_UKTJ
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Location:
Manchester
Salary:
£55,000
Job Type:
FullTime
Category:
IT

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