Area Sales Manager
New Today
Job Description
Are you passionate about retail and are driven by the world of luxury skincare and prestige cosmetics?
As a South Area Manager, for La Prairie and Chantecaille, you will have the opportunity to lead and grow two of our beautiful brands across the South of the United Kingdom. Overseeing a team of approximately 42 team members you will be the main point of contact for you’re the Business Managers and Account Managers as well as supporting with recruitment, coaching, development reporting etc.
Through strategic leadership, you will deliver the annual sales targets through an effective business strategy and planning as well as develop the company strategy on all counters and nurture store relationships.
Main Accountabilities:
Business Planning
- Contribute to define the sales Targets (market and by store level) as well as LE updates with rationale behind the proposal
- Drive retail growth on all counters by developing or reviewing business plans and event activities, share twice a year every 6 months a detailed view on the plans and share in beginning of the calendar year a FY view on the year to come, focus is B&M but must consider the omnichannel path in the business recommendation as client experience is cross-channels
- To identify new opportunities and ideas to drive sales within brand parameters and tools and evaluate effectiveness
- Be the leader and owner of the performance in respective area, feed management with regular and valuable insights on the performance and corrective actions, be responsible of the quality of the weekly performance sharing by door to ensure insights and impactful corrective actions
- Be fully at ease with all the systems to complete the role: retail dashboards, QlikView, Syreta, HR Essentials, etc and leverage those tools to track and improve performance by sharing insights with management and challenging pro-actively the field team
- Communicate opportunities and risks to HO teams regularly and as soon as identified
- Complete all administrative tasks as requested by HO by agreed deadlines including quarterly target reviews and plans, including absence update on an everyday basis in systems (HRE), always-on opening hours updates (Syreta), etc
- Optimize absence management (incl. leaves and sickness), get the alert min. 1 week in advance if annual leave taken to enable agency replacement and always ensure min. 1 FTE when POS have min. 2 FTE
- Ensure 100% compliance and accuracy of all sales reporting data including IPPOS and clientelling
- Following store visit, fill-in the reporting form and share a monthly view for the respective top 8 doors min. with top management
Developing, motivating performance of in store teams
- Define the optimum field needs and structure for the field: once a year complete review of the needs and make a recommendation based on updated sales target and profitability per door, as well as regular updates when necessary based on context evolution ; if responsibilities within a team has to be redefine, this will be RSM responsibility to highlight and recommend a new structure to the management
- To effectively manage our BA’s to ensure collaboration and field work as per guidelines and brand needs (practice, behavior with colleagues and clients, respect of grooming guidelines, etc) and when necessary working in partnership with HR function
- Create and motivate strong in store teams that work together to at least meet -ideally exceed KPIs targets-
- Through regular assessment of KPI’s in partnership with the Retail coach identify ongoing needs and develop our sell out service, and improve performance
- Implementation of Company marketing and merchandising program
- Ensuring that the merchandising guidelines are adhered to and that collateral, samples and other support is used to maximize retail effectiveness as well as enforcing high standards of counter visual merchandising and consultant grooming.
- Undertake and record regular business meetings with retailer department/store managers, present business strategy updates including promotional programs and review consultant performance
- To negotiate appropriate local opportunities for Events, additional sites, windows & Beauty Rooms as directed by HO
Additional Information:
Reporting to: General Manager
Direct Reports and Staff: All La Prairie & Chantecaille Business Managers, Account Managers, Beauty Consultants within designated doors
Travel Ratio: 4 Days per week, 1 Day office/home
Previous experience as an Area Sales Manager in Beauty Brand is essential
In return, La Prairie/ Chantecaille offers.
- A competitive salary and discretionary commission scheme
- 33 holiday days (including bank holidays)
- Generous product allocation & discount
- Long Service Awards starting with 3 years’ service
- A free product to try every time there is a new launch
- Contributory pension scheme – 5% employer contribution
- A range of opportunities to develop and grow personally and professionally
- 24/7 Access to Employee Assistance Programme called Lyrahealth
- Annual performance reviews so you know your career is going in the right direction
- Location:
- London
- Job Type:
- FullTime
- Category:
- Business
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