Commercial Director, EMEA

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About Wildfire Wildfire is the leading brand engagement solution for Discord communities – the place where Gen Z lives, plays, and connects. We build campaigns that combine:
The scale and reporting of media The authenticity of influencer marketing Community‑first creative Proprietary insight and analytics Clear commercial outcomes, with average brand lift between 11–50%
Location London Reports to SVP of Sales The role We’re hiring a Commercial Director, EMEA to lead sales across EMEA and own agency‑driven revenue from teams located outside the US. This is a senior, revenue‑owning sales role. You will be responsible for sourcing, pitching, negotiating and closing new business, while expanding existing agency relationships into new teams, regions and budget lines, focusing on London agencies for non‑endemic brands and game developers across the world outside the US. While you will take ownership of existing agency relationships, success in this role is measured by new revenue generated and expanded spend, not account servicing. You will report into our SVP of Sales (based in Chicago), work closely with our US‑based sales team on global accounts, and spend one day per week in the London office working directly with the CEO, who will be available to support on key pitches and strategic deals where it adds value, but this role is designed to be autonomous.
Reports into: SVP of Sales (Chicago‑based) Works closely with: US‑based sales team on global and multi‑market accounts Campaigns and strategy teams to ensure scalable execution CEO (one day per week in‑office) on priorities, key pitches and strategic opportunities
What you’ll be responsible for / Leading EMEA sales
Own and deliver an annual sales target Lead all agency‑driven sales activity across EMEA and any other non‑US regions where relevant Drive net‑new revenue through existing and new media agency relationships Build a predictable, repeatable EMEA sales pipeline to grow out your own team
New business & expansion sales
Proactively source new opportunities: this is not an inbound or servicing role Expand existing agency relationships by selling into: Additional planning and activation teams New markets and regions New categories and briefs
Convert test campaigns into repeat, multi‑market and annual commitments – Senior agency selling
Build multi‑threaded relationships with planners, strategists, investment teams and budget holders Navigate complex agency structures to unlock meaningful spend Position Wildfire as a strategic gaming partner, not a tactical media line Close six‑figure+ campaign budgets and longer‑term partnerships
Deal ownership & execution
Own the full sales cycle: prospecting, discovery, pitch, negotiation and close Maintain a clean, credible pipeline and accurate forecasts Lead commercial negotiations, pricing and deal structures in collaboration with leadership Work closely with campaigns and strategy teams to ensure scalable, high‑quality delivery
Requirements – Who you are
A senior sales operator with fantastic agency relationships in London and EMEA Deeply experienced selling branded content and/or other non‑programmatic solutions into media agencies, ideally within gaming or gaming‑adjacent categories Comfortable leading senior agency conversations independently Commercially sharp, outcome‑driven and highly autonomous Remote‑first and able to hand over campaigns to be fulfilled exhaustively through documentation and following process Energised by building revenue and expanding opportunity within a fast‑growing company We will likely already know you or have a high number of mutuals given your respect and status in the industry
Experience we’re looking for
8–10+ years in sales roles within gaming, digital media or creator economy Gaming & startup experience a must Proven track record of new business generation and account expansion Strong understanding of agency planning, buying and investment structures International agency experience across EMEA (and ideally global accounts) Familiarity with fast sales cycles – ability to close business in 3 months Some working knowledge of Discord Ability to sell to gaming endemics and non‑endemics
Benefits
Work From Home Training & Development
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Location:
Greater London
Job Type:
FullTime

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