We are looking for a experienced Commercial General Manager to join our team in London.

Base - London office (Hybrid)

Reports to: Chief Executive Officer

Team Size: ~10 staff

Current Revenue: ~£4M

Growth Target: £6M+

The General Manager will be responsible for the overall operational leadership, commercial growth, and team management of the company's European student travel operations.

The role will ensure that all client groups are delivered at the highest service level while driving revenue growth, operational efficiency, and team performance.

The GM will unify and lead the existing teams managing European student groups and the Polish market, ensuring consistent processes, improved collaboration, and scalable operations to support the company's growth strategy.

Role Overview

Key Responsibilities

1. Operational Leadership

• Oversee the day-to-day operations of the DMC business.
• Ensure all student group programs are delivered smoothly and profitably.
• Implement operational systems and processes to improve efficiency and scalability.
• Ensure clear coordination between the European markets team and the Poland team.

2. Commercial Growth

• Develop and execute strategies to grow revenue from £4M to £6M+.
• Strengthen relationships with existing European partners and student travel operators.
• Identify opportunities to expand into new European markets.
• Monitor pricing, margins, and profitability across all programs.

3. Team Management

• Lead, mentor, and develop the team of approximately 10 staff.
• Create clear roles, responsibilities, and performance expectations.
• Improve collaboration between teams that currently operate separately.
• Identify opportunities to streamline the team structure while maintaining service quality.

4. Client Relationship Management

• Ensure high levels of client satisfaction across all student group programs.
• Act as a senior point of contact for key partners and clients.
• Monitor service quality and quickly resolve operational issues.

5. Financial Performance

• Manage budgets, forecasts, and financial performance.
• Improve operational efficiency and profitability.
• Work with the CEO to set and track revenue and margin targets.

6. Strategy & Business Development

• Work closely with the CEO on growth strategy.
• Identify opportunities to scale operations without significantly increasing headcount.
• Support the development of new products and destinations.

Key Performance Indicators (KPIs)

The GM will be measured on:

• Revenue growth (target: £6M+)
• Operational profitability
• Client satisfaction and retention
• Team performance and productivity
• Operational efficiency improvements
• Successful integration of the teams

Candidate Profile

Experience

• Minimum 7–10 years experience in:
• Destination Management
• Student travel
• Group travel operations
• Proven experience managing multi-market European operations
• Demonstrated ability to grow revenue while improving operational efficiency

Skills

• Strong leadership and team management
• Commercial mindset with revenue growth focus
• Excellent operational and organisational skills
• Strong relationship management with international partners
• Ability to implement systems and scalable processes

Personal Attributes

• Strategic thinker with hands-on operational capability
• Strong communicator able to unify different teams
• Highly organised and detail-oriented
• Results driven and accountable

Why This Role Is Important

This role is critical to professionalising the operational structure of the company, ensuring that teams are aligned, clients are consistently served at a high level, and the company can scale from £4M to £6M+ revenue while improving efficiency.

Salary & Experience

• Salary: Competitive, depending on experience
• Bonus: Performance-based incentive scheme
• Experience: Significant experience in destination management, group travel, or student travel operations, with proven leadership and commercial management skills.

Ready to take your career to the next level? Apply now and become a key player in our team!

To apply, please send your resume and cover letter to recruitment@europeincoming.com.

We look forward to hearing from you! Thank you !