CRM Manager

New Yesterday

CRM Manager -to spearhead a step change in our organisation's CRM approach. This is a pivotal role where you'll shape and deliver a new customer-centric strategy, using our Consumer Value Model and audience segmentation to drive engagement, increase visits, and boost revenue across our commercial activities. Main Duties include: - Lead CRM Strategy: Design and implement a CRM strategy aligned with our Audience Strategy 2025-30. Champion Collaboration: Work cross-functionally with Communications, Creative, Data & Insights, and Ecommerce teams to ensure brand and strategy alignment. Craft Customer Journeys: Develop segmented, personalised journeys that enhance the customer experience and drive campaign success. Data Stewardship: Ensure data accuracy, security, and compliance with GDPR and other regulations. Tech & Tools: Identify and implement CRM technologies to improve automation and customer experience. Test & Learn: Promote a culture of experimentation and data-informed decision-making. Measure Success: Define KPIs, track performance, and report outcomes to stakeholders. Lead & Inspire: Manage and develop a high-performing CRM team, fostering collaboration and innovation. The successful candidate will be able to demonstrate the below: - 5+ years in digital marketing with a CRM focus. Proven success in developing CRM strategies that drive engagement and revenue. Strong experience in segmentation, campaign tracking, and data analysis. Senior-level experience in cultural, commercial, or related sectors. Demonstrated leadership and team development skills. Strategic thinker with a deep understanding of customer behaviour and data-driven marketing. Excellent communication, project management, and stakeholder engagement skills. Financial acumen with a track record of driving revenue and managing budgets. Experience working in large public sector organisations is a plus. Please note -this role has excellent benefits, including a civil service pension and generous annual leave. If this sounds like your next challenge, please apply ASAP with an up-to-date Word version of your CV, highlighting your relevant experience. I am reviewing applications on a rolling basis and may submit them before the closing date if we find the right candidate, so don't delay! Do feel free to get in contact for more information. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk
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Location:
London

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