Digital Director (social)
London (hybrid)
Up to £75k

We’re hiring a Digital Director to lead audience growth and social strategy for a fast-growing, creator-led media business.

This role will take ownership of podcast content distribution, audience growth and how digital channels contribute to the overall growth of the business.

The role
You’ll own the end-to-end digital strategy across a slate of talent-led shows, with a clear focus on driving audience growth, engagement and long-term brand value.

You’ll take the lead on turning long-form content into high-performing social formats, building scalable content systems and identifying opportunities to grow reach, deepen audience connection and unlock new revenue potential.

Alongside this, you’ll lead and develop a small team, setting the creative and strategic direction while remaining close enough to the detail to ensure quality and performance standards are consistently high.

Key responsibilities
• Own digital strategy across TikTok, Instagram and YouTube
• Turn long-form content (podcasts / shows) into high-performing social formats
• Build and grow audiences across multiple channels
• Lead creative direction on social - formats, hooks, packaging, series ideas
• Use performance data to inform content decisions
• Drive YouTube growth (titles, thumbnails, publishing strategy, optimisation)
• Manage and develop a small social / content team
• Work closely with talent and production to shape content for platforms

What they’re looking for
• 6–7 years’ experience in social, digital or audience growth roles
• Proven track record growing social channels or digital brands
• Strong understanding of TikTok, Instagram and YouTube (especially YouTube)
• Experience working with talent-led, entertainment or content-driven brands
• Ability to think strategically but still be hands-on with execution
• Strong creative instincts
• Comfortable leading a team while still being in the detail

Why this role
• Real ownership of digital across a growing media business
• Opportunity to shape how content is distributed and scaled
• Work closely with talent and creative teams

SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we will try our best!