Global Head of CRM (London)
New Yesterday
Ourteam is growing, and we are looking for a Global Head of CRM to join us on our journey!
- Develop and execute the global CRM strategy, defining objectives, managing the budget, and ensuring alignment with overall business goals
- Lead, mentor, and manage the CRM team, ensuring the effective planning, execution, and data-driven analysis of all campaigns
- Oversee the optimization of the customer journey through advanced segmentation, personalization, and marketing automation strategies
- Own the global CRM calendar and collaborate closely with cross-functional teams (e.g., Marketing, Product, BI) to deliver seamless customer experiences
- Drive CRM performance by owning all relevant KPIs, analyzing data to derive actionable insights, and implementing continuous testing and optimization
- Ensure compliance with global data protection regulations while driving innovation through the implementation of new technologies and AI-driven solutions
Your background and mindset
- 6+ years of extensive CRM experience, including time spent within the online gaming industry, and a preferred Bachelor's degree
- At least 3 years in a leadership role with proven experience managing teams in a global or multi-market business environment
- Demonstrates a strong strategic mindset with deep expertise in CRM strategy, customer lifecycle management, segmentation, and personalization
- Extensive hands-on experience with major CRM platforms, marketing automation tools, and data analytics
- Excellent communication, presentation, and stakeholder management skills, with a highly collaborative approach to working cross-functionally
- Thrives in a fast-paced, dynamic environment; an understanding of cryptocurrency customer behaviour is considered a plus
Please note, we don't offer a relocation support for this position!
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Created on 25/06/2025 by TN United Kingdom
#J-18808-Ljbffr- Location:
- London
- Job Type:
- FullTime
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