AsaHeadofChannel&PerformanceMarketing,youwilplayacriticalroleindrivingmeasurablebusinessimpactacrossbothdirectandindirectroutestomarketforaleadingHR,WFMandPayrollsoftwareandservicesprovider. ReportingtotheCMO,youwillleadtheplanning,executionandoptimisationofperformance-ledmarketingstrategiesthatacceleratepipelinegrowthandrevenueacrossallmarketingchannels.Thisincludesbothdirectdemandgenerationandpartner-led,channel-drivencontribution,withastrongfocusoncommercialoutcomes. Youwillownanddeliverthemarketingplantogrowrevenuethroughindirectchannels,workingcloselywithSalesandPartnershipsteamstoensureactivityisalignedtopriorityroutestomarketandrevenueobjectives. Operatingasahands-onseniorleader,youwillanalyse,optimiseandscalemarketingperformanceacrosschannels,ensuringclosealignmentwithcommercialgoalsandsalespriorities.Thisrolerequiresstronganalyticalcapability,experienceworkingacrosschannelandpartnermodels,andaprovenabilitytotranslateperformanceinsightintotangiblepipelineandrevenueimpact. PerformanceStrategy&Optimisation Developandrefineperformancemarketingstrategiesalignedtooverallbusinessgrowthobjectives. Ownperformancemeasurementacrossdirectdemand,partner-sourcedandpartner-influencedpipeline,inpartnershipwithMarketingOperations,SalesOperationsandPartnershipsteams. AnalyseandimprovemarketingresultsacrosschannelstomaximiseROI,pipelinequalityandrevenueimpact. Continuouslyoptim...