Head of Digital Marketing Location: Leeds (2 days in office) Salary: £55,000 – £65,000We're partnering with a fast-growing, digitally led business within the sports nutrition space, on the search for a commercially driven Head of Digital Marketing / Growth. This is a high-impact role, responsible for leading performance marketing, driving customer acquisition and retention, and scaling revenue across multiple channels and markets.This is a great opportunity for someone who thrives in a hands-on leadership role, enjoys building and mentoring teams, and has a strong track record in paid/performance marketing within an ecommerce environment.The RoleYou'll own the end-to-end growth strategy, balancing acquisition, retention, and brand investment, while leading a small but high-performing marketing team.Acquisition, Performance & Growth Own and optimise multi-channel acquisition strategy across paid media (Meta, Google, affiliates, marketplaces)Lead budget allocation, forecasting, and ROI optimisation across channelsDrive a performance-led approach while evolving brand presence across mid-to-upper funnel activityBuild and scale affiliate and partner programmes to diversify acquisition Retention & Customer Lifecycle Partner with CRM to deliver best-in-class lifecycle marketing across email, SMS, and loyaltyBalance acquisition with retention to maximise LTV and long-term revenue growth Ecommerce, CRO & Marketplaces Collaborate with ecommerce leadership to deliver a structured CRO roadmap, driven by testing and dataScale growth across third-party marketplaces (e.g. TikTok Shop, wholesale platforms)Develop strategies to convert marketplace customers into direct-to-consumer Data, Analytics & Innovation Use data (CAC, LTV, churn) to inform strategic decision-makingOwn growth KPIs and reporting across acquisition, retention, and revenueImprove visibility through dashboards and analytics infrastructureRun incrementality testing to optimise spendExplore and implement AI tools across creative, targeting, and analytics Leadership & Collaboration Lead, coach, and develop a small team across paid media, CRM, and marketplace channelsAct as the central growth lead across marketing, ecommerce, and financeAlign performance marketing strategy with wider commercial objectives APPLY NOW! For more information email or call 07514950292As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.JBRP1_UKTJ