At Vortexa, we open, connect, and optimise the energy world through pioneering technology and unmatched market information. We’re trusted by traders, analysts, and shipping professionals worldwide to bring clarity to the most complex and high-value markets on earth.

Overview

We are looking for a Head of Product Marketing to elevate our go-to-market strategy. This role is strategic and hands-on: you’ll set the vision for Product Marketing at Vortexa, drive high-stakes launches, sharpen competitive positioning, and ensure our messaging translates into measurable commercial impact.

What you’ll do

• Define and champion Product Marketing at Vortexa: set and own the PMM charter, align with company strategy and revenue priorities; establish clear launch, ICP, and narrative priorities; bring PMM insights into executive discussions; partner with Product Strategy to connect market opportunity, feedback, and roadmap into a unified commercial view; build trusted cross-functional relationships across Product, Sales, PS, CS, and Marketing.
• Institutionalise GTM discipline: establish launch standards, playbooks, and success criteria to make GTM execution repeatable and measurable; lead Tier-1 launches with executive accountability; ensure alignment across teams so launches are executed with clarity and impact; translate GTM strategy into clear messaging and field enablement.
• Drive positioning and messaging: own Vortexa’s positioning framework; define narratives across energy, freight, and finance; evolve positioning with market, competitor, and customer insights; ensure cross-functional consistency with space for regional nuance.
• Accelerate competitive advantage: build a process for capturing and sharing competitor data; aggregate market signals to identify threats and opportunities; deliver quarterly competitive reviews and updates to inform positioning and pricing strategy; collaborate with Product to inform roadmap prioritisation.
• Enable commercial success: equip Sales, CS, Product Specialists, and BDRs with narratives and tools; lead enablement cadence with measurable impact on win rates and conversions; embed PMM outputs across the field; close feedback loops between field insights, win/loss data, and Product to improve market alignment.
• Lead, coach, and influence: mentor senior PMMs; represent PMM with the executive team; foster a culture of shared intelligence across Product and Marketing; be an inclusive, pragmatic leader who builds alignment and momentum.

Requirements

What we’re looking for

• Proven Product Marketing leadership in a high-growth B2B SaaS company, ideally with technical or data-heavy products; energy, trading, or freight experience is a strong plus
• Track record of building competitive intelligence programmes that influence product direction and sharpen GTM execution
• Demonstrated success leading Tier-1 launches with measurable adoption and revenue impact
• Sharp commercial instinct: comfortable partnering with Sales and CROs, shaping GTM priorities, and presenting at exec level
• Deep curiosity and credibility: able to immerse yourself in complex products and markets quickly, earning trust with technical experts and commercial leaders alike
• Strategic and hands-on: adept at facilitating GTM war-rooms, editing frameworks, or briefing the board
• Evidence-led communicator: uses win/loss insights, market research, and competitor analysis to guide decisions
• Natural collaborator with strong emotional intelligence — able to read the room, communicate with empathy, and build trust across all levels of the organisation
• Clarity and influence: able to cut through complexity, build consensus, and tell compelling stories for technical and commercial audiences

Benefits

• Flexible hybrid working – split time between home and office
• A vibrant, diverse company pushing the technology to deliver beyond the cutting edge
• A team of motivated minds striving to be the best
• Opportunities to learn and explore new tools and technologies
• Equity options for all staff; operate with company ownership in mind
• Collaborative, team-based culture
• Private Health Insurance via Vitality
• Global Volunteering Policy

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting

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