Head of Product Marketing

We’re looking for a full-time Head of Product Marketing to join us on a Fixed Term Contract (covering maternity leave). This role adopts a hybrid approach – spending some time from home and in our Woking office at least one day per week. Lead and manage comprehensive marketing strategies and campaigns aimed at attracting and engaging prospective students across the Undergraduate, Postgraduate and Professional Development program portfolio from the UK and internationally.

This role combines marketing expertise with a deep understanding of student recruitment trends and challenges. Therefore, the successful candidate will have experience working in a higher education environment and significant experience of product marketing, having built and delivered multi-platform plans.

Responsibilities

• Develop and implement the overall student recruitment marketing strategy.
• Lead the creation of multi‑channel marketing student recruitment campaigns.
• Set clear goals, KPIs, and metrics for student recruitment.
• Lead and manage the student recruitment marketing team, providing guidance, training, and mentorship to ensure the team’s success.
• Foster a collaborative and creative work environment, encouraging innovation and new ideas for recruitment strategies.
• Lead the digital recruitment marketing efforts, including PPC, social media, email marketing media strategies across all key student recruitment campaigns.
• Oversee the creation of engaging, student‑focused marketing recruitment content, including videos, blogs, testimonials and social media posts that resonate with prospective students.
• Proven experience in planning, managing and delivering product marketing campaigns working across the whole marketing mix and throughout the whole customer journey including online and offline strategic marketing plans.
• Exemplary communication skills and the ability to work cross‑functionally.
• Excellent level of business understanding and acumen.
• Results‑driven and capable of managing budgets, stakeholders and strategic campaigns.

Desired Mindset

The mindset that drives the behaviours of working in a team which is Collaborative, Innovative, Empowered, Positive and Ambitious.

Benefits

• A generous annual leave entitlement of 30 days (+ Bank Holidays).
• Access to a wide range of staff and student discount platforms.
• Private Medical Scheme and Life Assurance.
• Contributory Pension Scheme.
• Season Ticket Loans and Student Discounts.

About Us

We are committed to ensuring our workforce is reflective of our diverse student population. We actively seek to increase representation across all backgrounds and identities, and we provide support and adjustments throughout the recruitment process.

Application Details

The closing date for the role is 12th January 2026 (midnight). With interviews likely to take place w/c 19th January 2026.

For more information, please contact talentacquisition@law.ac.uk

Please note: For this opportunity, you must be able to prove you have the right to work in the UK – see the employer’s right to work checklist on GOV.UK (www.gov.uk).

We are not a licensed sponsor.

Some posts within the University may be subject to a DBS check – you will be notified of this during the application process.