PPC Account Director (Retail)

Location

London (Hybrid – 2 days per week in-office)

About the Role

We’re looking for a PPC Account Director to lead paid search strategy for a portfolio of retail clients across ecommerce, omnichannel, and marketplace-driven businesses. You’ll own senior client relationships, define PPC vision, and guide teams to deliver scalable, profitable growth through search.

This role is ideal for a senior search specialist with strong retail experience and commercial acumen.

Key Responsibilities

Client Leadership & Account Ownership

• Act as the senior PPC lead and trusted advisor for retail clients
• Own account health, performance, retention, and commercial growth
• Lead strategic planning, quarterly business reviews, and roadmap development
• Partner with client leadership teams on growth strategy, innovation, and channel expansion

PPC Strategy (Retail-Focused)

• Define PPC strategy across Google Ads, Microsoft Ads, and retail media platforms
• Lead search, shopping, Performance Max, and feed-driven strategies
• Align PPC activity to retail KPIs including ROAS, CAC, revenue, margin, and stock efficiency
• Guide testing strategies across bidding, structure, feeds, creative, and audience layering
• Stay ahead of platform updates, retail media developments, and automation best practices

Team Leadership & Cross-Channel Collaboration

• Lead, mentor, and develop PPC Managers and Executives
• Set standards for account quality, strategic thinking, and execution excellence
• Work closely with paid social, SEO, CRO, data, and merchandising teams
• Ensure PPC integrates effectively with broader performance and retail strategies

Commercial & Operational Management

• Own forecasting, budgeting, and margin management for PPC accounts
• Ensure accurate pacing, reporting, and resourcing
• Support new business pitches, audits, and strategic proposals within retail\

Skills & Experience

Required

• 5+ years of PPC experience, ideally within an agency environment
• Strong retail and ecommerce search experience
• Deep expertise across Google Ads, Shopping, Performance Max, and Microsoft Ads
• Proven experience managing large budgets and complex product feeds
• Strong client presence with experience presenting to senior stakeholders
• Proven experience leading and developing teams