Regional Sales Manager

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Job Title: Regional Sales Manager – North (HVAC Solutions) - Managing 4 TSMs
Territory: Northern Midlands, North and Scotland
Salary: Competitive Base + Uncapped Commission + Car Allowance + Benefits
We are seeking an experienced Regional Sales Manager to lead, develop, and grow our HVAC project sales across the Northern region. This is a strategic leadership role combining personal sales responsibility with active management of a regional sales team.
You will represent a comprehensive portfolio including:
* Liquid chillers
* Heat pumps
* Fan coil units
* Air handling units (AHUs)
* Split systems
* VRF systems
* Heat recovery equipment
The Role
As Regional Sales Manager – North, you will take full ownership of regional performance, driving both revenue growth and team development.
This is a hands-on leadership role where you will set direction, mentor your team, and personally engage in high-value projects.
Key Responsibilities
Regional Strategy & Sales Leadership
Develop and execute a strategic business plan for the Northern region
Deliver regional sales targets and margin objectives
Secure product specification with M&E consultants
Build strong relationships with main contractors, HVAC contractors, installers, and end users
Personally manage key accounts and major projects
Oversee project tracking from design stage through to order and delivery
Lead commercial negotiations on high-value opportunities
Provide accurate forecasting, budgeting, and pipeline reporting
Team Management & Development
Lead, manage, and motivate a team of Area Sales Managers / Sales Engineers
Set clear KPIs and performance objectives
Conduct regular one-to-ones, performance reviews, and field coaching days
Support the team in securing specifications and closing key deals
Identify training and development needs
Recruit and onboard new team members as required
Drive a high-performance, accountable sales culture
Ensure CRM compliance and structured pipeline management across the team
Cross-Functional Leadership
Work closely with internal technical, estimating, and operations teams
Ensure smooth handover from sales to project delivery
Provide market intelligence and competitor feedback
Contribute to national sales strategy and product positioning
About You
We are looking for a commercially driven HVAC professional with proven leadership experience.
You will have:
Strong experience in HVAC project sales
Demonstrable experience managing and developing a sales team preferable but we will consider a high performing sales professional looking for a step up
Experience selling into consultants and contractors
An established network across the Northern construction market
Strong coaching, mentoring, and leadership skills
Excellent negotiation and presentation abilities
Strategic thinking combined with hands-on delivery
You will be comfortable balancing personal sales responsibility with regional leadership.
What We Offer
* £60000 - £65000
* 15K bonus
* Car Allowance
* Pension and comprehensive benefits package
* Ongoing technical and leadership development
* Genuine progression opportunities within a growing organisation
Apply
Location:
HD1, Huddersfield, Kirklees
Salary:
£60,000 - £65,000 /annum £15 K bonus, Car Al, Pension, £25 days
Job Type:
FullTime
Category:
Sales

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