Essential Roles & Responsibilities

We are seeking an experienced Sales Development Representative (SDR) to join our growing sales team. The SDR will play a critical role in driving new enterprise opportunities by identifying, engaging, and qualifying large-scale organisations.

This role focuses on prospecting and booking high-value meetings for the senior sales team, helping to build a strong pipeline of enterprise opportunities.

This position requires a proactive self-starter — a highly motivated professional who is comfortable engaging senior IT and business decision-makers within enterprise organisations.

Key Responsibilities

Enterprise Lead Generation

• Identify and research enterprise-level organisations that fit the company’s ideal customer profile
• Generate new business opportunities through multi-channel outbound prospecting (cold calling, email, LinkedIn, social selling, events)
• Build and maintain a target list of enterprise prospects within key industries

Prospect Engagement

• Initiate conversations with C-level executives, IT leadership, and key technical decision-makers
• Clearly articulate the value of managed services across:
• Data infrastructure
• Networking
• Cloud platforms
• Cybersecurity
• Qualify opportunities based on business needs, technical environment, and buying intent

Meeting & Pipeline Generation

• Schedule qualified discovery meetings for Sales teams
• Ensure all opportunities meet defined qualification criteria before handoff
• Maintain consistent pipeline generation to support enterprise sales targets

CRM & Sales Operations

• Accurately track prospecting activities, lead status, and engagement in CRM systems (e.g., Salesforce)
• Maintain clean and structured prospect data
• Collaborate closely with marketing and sales leadership to refine targeting strategies

Market Intelligence

• Stay informed on industry trends across:
• Managed services
• Cloud adoption
• Networking infrastructure
• Cybersecurity
• Provide feedback on market responses, competitor positioning, and messaging effectiveness

Required Experience

• Solid experience in a Sales Development Representative, Business Development, or Lead Generation role
• Proven experience prospecting enterprise organisations
• Experience selling or prospecting within IT services, MSP, cloud, networking, or cybersecurity sectors
• Demonstrated ability to book meetings with senior decision-makers
• Strong experience with outbound sales techniques

Key Skills

• Exceptional cold calling and outreach skills
• Experience using LinkedIn Sales Navigator, Outreach, ZoomInfo, or similar tools
• Strong research and prospecting capability
• Ability to engage technical and executive stakeholders
• Excellent communication and objection handling skills
• High level of self-motivation and resilience
• Strong organisational and pipeline management skills
• Experience working within a Managed Service Provider (MSP) or technology services company