Sales Director

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We are recruiting for an experienced and commercially driven Sales Director with a strong background in power supply and transformer solutions to lead and execute a high-performance sales strategy within a technical manufacturing environment. This is a pivotal leadership role responsible for driving revenue growth, developing strategic customer partnerships, and leading a national sales function within the electrical power supply and transformers sector. Key Responsibilities
Lead, develop and execute the company's sales strategy across power supply and transformer product lines to achieve revenue targets and KPIs. Take full ownership of sales performance, pipeline management and forecasting accuracy within the power supply and transformers market. Lead from the front by managing key strategic accounts, particularly within the electrical power supply and transformer OEM space, supporting complex technical negotiations. Provide hands‑on support to regional and national sales managers to convert opportunities and win new business across LV/HV power supply and transformer solutions. Create and implement strategic sales plans aligned to growth objectives within the power supply and transformer sector. Drive effective CRM utilisation to ensure transparency, accurate forecasting and coordinated sales activity across all power supply and transformer projects. Strengthen relationships with existing, lapsed and new customers operating in the power supply, transformers and wider electrical infrastructure markets. Identify and penetrate new markets and applications for power supply systems and transformer solutions. Collaborate closely with engineering, marketing and commercial teams to align sales initiatives with technical developments in power supply and transformer technologies. Ensure robust sales governance, process adherence and performance reporting across all power supply and transformer sales channels. Coach, mentor and develop a high-performing sales team specialising in power supply and transformer products. Represent the business at industry events, exhibitions and technical forums focused on power supply, transformers and electrical infrastructure, across the UK and internationally. Act as a brand ambassador within the power supply and transformers industry, promoting technical capability and market leadership.
Candidate Requirements
Minimum 10 years' experience in technical sales within the electrical power supply and transformers sector or a closely aligned technical manufacturing environment. Strong understanding of transformer solutions, LV/HV switchgear and power supply systems (OEM background highly advantageous). Proven track record of leading, developing and motivating successful sales teams within the power supply or transformers market. Strong experience using CRM systems for pipeline management and forecasting in technically complex sales environments. Demonstrable success in securing major contracts and building long-term strategic partnerships within the power supply and transformer industry. Target-driven, commercially astute and results-focused mindset. Excellent communication, negotiation and interpersonal skills, with the ability to engage at senior technical and commercial levels. Proactive, forward-thinking leadership style. Full UK driving licence.
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Location:
Sheffield
Job Type:
FullTime

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