Sales Director

Location: Bradford

Salary: up to £80,000 + Commission/Bonus

Are you a hands‑on sales leader with experience in LMS (Moodle/Totara) or SaaS?

Do you love building high‑performing teams, winning enterprise deals, and bringing structure to a fast‑growing business?

If so, this is your opportunity to shape the sales engine of a global eLearning provider entering its next stage of growth.

Why This Role?

My client are a leading provider of managed eLearning services, delivering enterprise LMS platforms and learning ecosystems to customers across 30+ countries. With a strong customer base and a proven product suite, we’re now on the journey to creating a £10m+ growth platform.

To get there, They're hiring a Sales Director who combines leadership, ownership and operational excellence.

This role is for someone who thrives on:

✨ Developing people

✨ Improving processes

✨ Winning enterprise-level opportunities

✨ Working closely with partners

✨ Creating a culture of clarity, discipline and accountability

You’ll lead a team of 9:

• Business Development Managers
• Account Managers
• Sales Development Representatives

… and you’ll be part of the Senior Management Team, shaping the commercial direction of the business.

What You’ll Be Doing

• Leading, coaching and developing a high-performing sales team
• Personally engaging in complex enterprise opportunities
• Driving predictable growth across new business and existing accounts
• Improving conversion rates and shortening the sales cycle
• Building a disciplined, high‑quality pipeline
• Strengthening forecasting accuracy and sales governance
• Supporting and collaborating with our partner ecosystem
• Creating clarity, structure and consistency across the sales function
• Owning performance across new logo acquisition, renewals and expansion

This is a player‑coach role—your leadership will elevate the team, but you’ll also be hands-on where it counts.

What You’ll Bring

• Experience in LMS (Moodle/Totara), SaaS, EdTech or complex B2B technology
• A track record of improving sales performance through structure and process
• Strong people leadership and coaching capability
• Confidence managing enterprise, multi‑stakeholder sales cycles
• Operational discipline, especially around CRM (HubSpot experience is ideal)
• Recent success personally closing sizeable enterprise deals
• A leadership style that’s calm, clear, commercially sharp and low‑ego

What Success Looks Like

• A cleaner, more predictable pipeline
• Higher win rates
• Shorter sales cycles
• A motivated, accountable team
• Stronger revenue from both new and existing customers
• A scalable sales engine built on clarity, consistency and ownership

Why Join Us?

• Work with a global client base across multiple sectors
• Shape a growing sales organisation at a pivotal moment
• Hybrid working and flexibility
• Competitive salary, bonus and benefits package
• Professional development support
• A collaborative, friendly and ambitious environment
• Strong culture centred around learning, improvement and impact

Be the leader who takes a strong business and helps turn it into a £10m+ platform.

If you’re driven, commercially sharp and passionate about developing people, I want to speak with you.