Responsibilities

Develop marketing strategy and plans and implement it effectively in market to achieve the business goals and objectives. Develop the annual marketing calendar aligned with business stakeholders. Ensure deep understanding of market, competitors, and stakeholders (HCPs and patients) through regular customer visits, trade/consider publications, and desktop research etc. Closely collaborate with the Sales team to understand insights and needs of HCPs and translate them into a marketing strategy/plan. Understand patients' insights and needs for demand generation of Galderma products. Plan and execute market research where appropriate. Own KPIs and the business cycle of marketing activities. Drive strong engagement with HCPs through education programs to increase our presence and consumption. Develop customer education plans, such as training and webinars, by closely working with the medical education team. Ensure close engagement with KOLs. Explore the opportunity to leverage academic congress. Learn and reflect best practice from other countries. Develop communication plan and promotional materials for both HCPs and patients to deliver our brand message. Develop and manage education/promotion materials for both HCPs and patients, and effectively implement them in the field. Maximize the use of digital for efficient promotions and communication. Collaborate with external agencies/suppliers to deliver marketing activities effectively, such as webinars, campaign materials, etc. Identify the key message to strengthen the brand/product differentiation. Plan and execute PR activities working closely with a PR agency in collaboration with media and relevant influencers. Own the execution and control of logo and visuals. Responsible for management and tracking of sales data and marketing budget. Lead the identification of future growth opportunities, including new product launch preparation.

Qualifications

Bachelor's degree in Marketing/Business. Recognised Industry Post-Graduate Diplomas/MBA (Desirable). 5+ years' experience in marketing roles. Experience in premium cosmetics, OTC, or other beauty related business (desirable). A demonstrable record of success delivering key commercial KPIs. Has led the marketing strategy development for both long/short term, with a strong track record of business growth despite challenges. Experience and knowledge of up-to-date integrated marketing and communication in a global company scope. Strong track record of marketing/communication execution implementation such as ads/promo material development, event planning, etc. Understands key business functions i.e., Commercial, Finance, Technical, Supply Chain. Ability to develop strong KOL relationships and communication skills to work with HCPs. Aesthetics customer/market knowledge (desired), good interpersonal and communication skills, and ability to work effectively with both internal and external partners, building strong trust. Ability to develop strong relationships and work with senior stakeholders. Results-driven and a self-starter with a great ability to work independently as well as in teams. Business acumen and understanding of business context to create appropriate marketing communication. Strong strategic thinking skill and leadership to execute plans with excellence. Capable of working independently while balancing a desire to succeed as part of a high-performance team. Open-minded and innovative with a high level of energy and motivation. Ability to stay flexible and willing to challenge the status quo. Reliable and responsible project leader with strong problem-solving ability.

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