We’re looking for a confident, creative and versatile Senior Content Designer to work on our famous Clubcard loyalty proposition. As a content designer at the UK’s largest supermarket, you’ll shape experiences that are rewarding, personalised and effortless in every interaction. You’ll identify new opportunities and improve existing Clubcard journeys, crafting intuitive and engaging solutions across app, web, self‑service checkouts and more. You’ll balance business objectives with user expectations, delivering content that exceeds both. You’ll use language to engage, inform, guide and persuade. With 13 million active digital Clubcard users and over 1 million online grocery orders a week, you’ll need a deep understanding of how the right content can add value to a customer journey. A strong appetite for customer research, data, analytics and smart uses of AI to guide your design process is essential. You’ll collaborate with a multidisciplinary team of the finest UX and UI designers, researchers, content designers, service designers, conversation designers, data and analytics experts, product managers and developers. We’ve recently introduced Blueberry, our content design system, to keep our content fresh and consistent. Experience working with a similar system is ideal. Here’s what you can expect: a business that values your expertise and insight, supports personal and career growth with opportunities at every stage, a diverse, inclusive team, a hybrid role that balances work and life, and a competitive benefits package. Responsibilities

Create engaging, effective and consistent content across app, website, in‑store checkouts and more. Contribute to the strategic direction of the content design team and the function of the content design practice in the business. Collaborate with UX and UI designers, researchers, product owners and developers to build, iterate and evolve new customer experiences. Work across a range of projects, platforms and workstreams at once. Lead projects with confidence, expertise and authority. Map and audit existing journeys and content, iterating and improving. Improve information architecture, taxonomy and content standards. Contribute to designing user journeys and flows, defining desired outcomes and ensuring we achieve them. Help researchers define user tests, analyse research and use findings to craft copy and content decisions for a better user experience. Champion the importance and value of content design with partners across the business, including brand and marketing teams. Raise content design ways of working standards, define best practice and methodology and contribute to our content design system, Blueberry. Represent the forward‑thinking design culture of the UX Design and Research team.

Qualifications

Extensive background in content design for digital channels, products and services, with a portfolio of compelling projects. Expertise in content design methodology and the value it adds to both the user experience and business metrics. Effortless ability to manage complex stakeholder needs across design, product, marketing and brand. Hands‑on interest in AI technology and its application to content design. Ideally, experience on a large, customer‑facing retail platform (app and web). Sharp eye for detail and consistency of language across all components. Dedication to understanding user needs to define the what, why and how of problems being solved. Passion for shaping seamless, engaging and consistent customer experiences. Ability to manage multiple sophisticated projects simultaneously and handle a variety of collaborator needs and interests. Gift for tone of voice and its adaptation across customer journeys. Understanding of accessibility and inclusivity, especially clear language and screen‑reader functionality.

Benefits

Annual bonus scheme of up to 20 % of base salary. Holiday starting at 25 days plus a personal day (plus Bank holidays). Private medical insurance. 26 weeks maternity and adoption leave (after 1 year service) at full pay, plus 13 weeks statutory maternity/adoption pay and 6 weeks fully paid paternity leave. Free 24/7 virtual GP service, Employee Assistance Programme (EAP) and experts for mental wellbeing.

About Tesco Our vision is to become every customer’s favourite way to shop, whether at home or on the move. Our core purpose is ‘Serving our customers, communities and planet a little better every day’. We are proud of an inclusive culture where everyone can be themselves and are committed to creating a workplace where differences are valued. We offer full‑time and part‑time patterns, blending office and remote work. Seniority level Senior Employment type Full‑time Job function Marketing, Public Relations, Writing & Editing Industries Retail Referrals increase your chances of interviewing at Tesco by 2x. Get notified about new Content Designer jobs in London, England, United Kingdom. #J-18808-Ljbffr