Senior Customer Analyst – Loyalty, Retention & Growth Hybrid – London (2 days in office) £70,000-75,000 base + discretionary bonus + pension up to 12%

A leading global online marketplace is seeking a Senior Customer Analyst to join its Customer Analytics function. The team focuses on understanding, optimising, and growing the customer base through data-led insights, storytelling, and experimentation.

This role will play a key part in shaping acquisition, retention, and loyalty strategy, working cross-functionally with Marketing and Product teams to turn insight into commercial impact.

Responsibilities include Owning customer analytics projects such as segmentation, churn modelling, LTV, and lifecycle optimisation Designing and analysing A/B and multivariate tests to shape acquisition and retention strategies Using SQL and dashboarding tools such as Tableau or Looker to communicate insight across the business Partnering with marketing and commercial teams to identify and influence customer growth opportunities Translating analytical findings into actionable recommendations that improve customer performance

Requirements Strong SQL experience and familiarity with modern data environments Proven experience in ecommerce, tech, or other data-led B2C environments Ability to translate analytical outputs into strategic recommendations and tell clear data stories Experience designing or analysing A/B testing and customer lifecycle analytics Python skills for statistical modelling or automation are an advantage

This role offers a hybrid setup (typically two days per week in the London office), a base salary of approximately £70,000 plus discretionary bonus and pension up to 12%.

If you’re passionate about using data to shape customer behaviour and drive growth in a fast-paced digital environment, this opportunity offers an ideal next step. Apply below!