Senior Digital Marketing Executive

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About The Role Balfour Beatty has an exciting opportunity for a Senior Digital Marketing Executive to join our growing team in London. What you’ll be doing
Lead our digital marketing efforts across Candidate Attraction to increase job applications across our UK operations. Deliver against a comprehensive Candidate Attraction digital marketing strategy. Working with peers in the Communications function, define a road map for the Balfour Beatty UK careers website. Deliver digital content against Balfour Beatty’s “always on” recruitment campaign and project-specific recruitment campaigns utilising a number of approaches including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Email marketing using our attraction Customer Relationship Management (CRM) - Beamery, Balfour Beatty social media channels, and display advertising. Collaborate with the Communications function to create compelling and relevant Candidate Attraction content that positions Balfour Beatty as an employer of choice. Monitor and analyse channel and campaign performance using analytics tools such as Semrush for keyword research, competitor analysis, Google Analytics and Google Ad Manager. Report on all channels providing actionable insights and recommendations for improvement. Manage project-specific campaign spend, ensuring efficient allocation of resources for maximum ROI against Candidate Attractions KPI’s. Strategically place job ads on job boards such as Indeed, aligned to business priorities. Generate innovative ideas to drive Candidate Attraction success and engage our target audiences.
Who we’re looking for
A degree or recognised post-graduate qualification in marketing, or a related field is desirable but not required. Have a deep understanding of a wide range of digital areas including SEO, Paid Marketing and Organic. Be able to analyse data from a range of sources e.g. Google Analytics, Talent Link etc, and be able to report on results, trends and make recommendations for improvements. Proven experience in digital marketing, with a focus on strategy development and campaign management either in-house or agency. Strong and up-to-date understanding of digital marketing channels, tools, and best practices. Stay up to date with Candidate Attraction industry trends and emerging technologies, incorporating best practices and new ideas into our approach. Understanding of Site Improve, Meltwater and Beamery is desirable. Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams. Strong analytical and problem-solving skills, with a data-driven approach to decision-making. Creative thinking and the ability to generate innovative ideas to drive marketing success. Highly organised, detail-oriented, and able to manage multiple projects simultaneously.
Why work for us Benefits
Smart working, giving you more flexibility such as staggered start and finish times, with up to 40% remote working, where roles allow. 25 days paid annual leave (pro rata). Family friendly policies which include 28 weeks full pay for maternity/adoption leave and four weeks full pay for paternity/partners leave. Pension, share incentive plan, volunteering leave, recognition schemes and much more…
About Us Day in, day out, our teams deliver some of the UK’s most ambitious, exciting and meaningful projects; developing, building and maintaining the vital infrastructure that supports national economies and strengthens communities. #J-18808-Ljbffr
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Location:
Greater London
Job Type:
FullTime

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