SUMMARYThe Global Social Media Manager is the creative heartbeat and on-screen presence behind TYPEBEA’s global social channels. This role leads and executes the brand’s organic social strategy while also acting as a key content creator and recognisable face of the brand across platforms. With a strong editorial eye and deep understanding of beauty culture, trends and community, this person creates content that adds value, entertains, and converts. Owning end-to-end global social performance, they are responsible for driving engagement, follower growth and DTC impact through always-on, culturally relevant, personality-led content. This is a highly hands-on role for someone who loves being both behind and in front of the camera, thinks like a creator and operates like a brand builder.KEY RESPONSIBILITIESSocial Planning & ExecutionExecute TYPEBEA’s global organic social strategy across TikTok, Instagram and LinkedIn, driving engagement, audience growth and commercial performanceOwn global social performance across defined KPIs including engagement rate, follower growth, reach, CTR, conversion, and DTC revenue contribution, using performance insights to continuously optimise content, formats, and posting strategy.Deliver, track, and optimise content against commercial KPIs, testing formats, hooks, and narratives to drive efficiency, scale top performers, and correct underperforming content.Explore and test emerging platforms, channels, and content formats (e.g., Substack, new social apps, audio or short-form video platforms) to identify opportunities for audience growth, engagement, and innovative brand storytellingContent Creation & On-Camera PresenceAct as a key on-screen talent and brand face across TYPEBEA’s owned social channelsCreate, shoot and edit high-performing, low-fi social content using native platform tools and in-app editingDevelop personality-led, informative and entertaining content that adds value to the community, not just brand promotionOwn the social content calendar and approve all organic content prior to publishingCommunity & Brand VoiceOwn community management across platforms, actively engaging with audiences to foster loyalty, conversation and growthMaintain and evolve TYPEBEA’s social tone of voice, ensuring consistency across all touchpointsCollaboration & ShootsBrief and collaborate closely with internal creative, digital and paid teams to ensure organic and paid social work cohesivelyWork with the Head of Global Comms and Campaigns to deliver all social components of content shoots, campaigns, founder activity and brand tripsRetail, Creators & PartnershipsWork closely with key retail partners (Sephora, Marks & Spencer, Boots) to create platform-appropriate content that resonates with their audiences and supports commercial goalsLead and execute social-first brand partnerships and creator collaborations that feel brand-aligned, culturally relevant and performance-drivenManage founder-related social content, briefings and performance, acting as a key point of contact to optimise output, impact and authenticityIDEAL CANDIDATEProven experience creating and publishing content for TikTok and Instagram, with a strong instinct for what performs organicallyHighly hands-on, with experience planning, posting, optimising and analysing content directly within social platforms and toolsConfident and comfortable being on camera and acting as a visible, consistent face of a brandDeep understanding of social platforms, creator culture and emerging formatsCommercially minded, with experience using organic social to drive engagement, audience growth and DTC performanceHighly organised, proactive and adaptable in a fast-paced, high-growth environmentPassionate about beauty, haircare and cultural trendsExperience working with founders, creators or talent is a plus #J-18808-Ljbffr