ResponsibilitiesDevelop and implement the Marketing and Sales Plan to achieve KPI’sManage and train sales team to achieve budgetEMP Management, Active Campaign, tracking inquiries, and sales document managementSuggest business development and collaboration with third parties for B2B, study programmes and bridge programmesReport on Sales & Marketing activitiesTasksDevelop Sales and Marketing StrategyDevelop a sales and marketing strategy to achieve sales goals and revenuesUndertake market research, competitor analysis and surveysUndertake data and sales performance analysis and recommendationsDevelop a marketing plan for leads creation and conversion [sales strategies, activities, targets, resource inputs, budget, reporting]Action Sales and Marketing StrategyImplement the sales & Marketing Plan liaising with institutes to develop targeted recruitment (vocational, Higher Education, B2B and summer programmes)Design and implement promotional events, advertising campaigns, public relations and brand awareness strategiesImplement digital strategy to create leadsMaintain website and develop content across all channelsManage SEO and advertising performances on the web channelsGenerate sales through attendance at trade and education exhibitions, schools visits, presentations, industry associations and events, School and University open days, networking functions, and through PR activitiesEstablish university and school networks, servicing, and training career counselorsDevelop and conduct effective sales presentationsPlan and direct sales team trainingManage salesThrough EMP, maintain, review and follow-up inquiries databases to maximise conversion to salesAnswer enquiries, undertake follow up and maintain database records on a daily basisContinuous review of sales activitiesManage the teamEnsure sales team are allocated tasks according to their ability and complete and report activity in accordance with agreed timetableEnsure the sales team efficiently follow up on leads and their targetsDevelop a training programme to be approved by LCB head officeUndertake appraisals and performance reviews reporting back to LCB head office successes and areas of improvementReportProvide sales reports following the sales event – local and InternationalMonitor and report sales and marketing activities including statistical analysis of performance on a monthly and quarterly basisMonitor the use of all trademark and intellectual property and immediately report any suspected infringement to LCB InternationalControl expenses and monitor budgets for sales and marketing activitiesGenerally, act as a company ambassador, marketing representative, public relations spokesman and to contribute to the world-wide recognition of the Le Cordon Bleu and the trademark.Person ProfileHighly communicative, pro-activeHighly organised individual, able to take initiative - undertakes self-development activities; seeks increased responsibilities; takes independent actions; looks for and takes advantage of opportunities; asks for and offers help when neededSales and results-oriented - Self-driven, a natural forward planner who critically assesses own performanceTeam player – Balances team and individual responsibilities; exhibits objectivity and openness to other views; gives and welcomes feedback; contributes to building a positive team spiritExcellent oral and written communicationUnderstanding of luxury and prestige brands a mustAbility to work to tight deadlines under pressureOrganised with strong management skills, excellent attention to detailAbility to organize and manage multiple prioritiesBudgetsAble to understand profit and loss calculations including creating a budget, revenue/expenditure estimates.Personal PositionAble to work on evenings/weekends, with the possibility of overnight stays during sales missions.Computer skillsMust be adept in use of MS Office (Excel, Word, PowerPoint) and familiar with CRM and database systems, Internet sales and email applications.Language SkillsEnglish #J-18808-Ljbffr