This role could be great for... Someone who is enthusiastic about Marketing and is keen to get stuck into a role that covers multiple areas of the business and looks to create impact young people across the UK through events, communications, social media and more.

Company Description

Pathway CTM is an organisation who looks to drive young people to find the right pathway to kickstart their career! Aiming to inform, inspire and support in all work that we do both internally and externally. We go beyond events and job boards.

Our mission is to connect career-conscious students from diverse and underrepresented backgrounds with meaningful opportunities. Through one-to-one support across the application process, we help young talent realise their potential. We are a young, ambitious team driven by impact, and we’re growing.

Role Description

We are seeking a Marketing & Events Executive for a full-time hybrid role based in Pimlico, London, with two days per week working from home. This role sits at the heart of our growth. You will plan and deliver events that connect students with career opportunities, while driving marketing campaigns to grow our programme audience, including students, parents and teachers. You will take ownership of event delivery, student acquisition activity, and the promotion of all programmes through effective, creative marketing.

We’re looking for someone who

• Has experience in event marketing, communications or campaign delivery.
• Can plan, coordinate and execute events to a high standard.
• Is confident creating engaging content and promotional materials.
• Is highly organised, detail-oriented, and takes ownership of outcomes.
• Enjoys working across teams, including supporting sales initiatives and partnerships.
• Has experience or interest in engaging Gen Z audiences, ages 13–21.

Core Responsibilities:

• Events Management
• Manage and upload events and job opportunities on the website.
• Set up and run webinars (Zoom & Teams).
• Create promotional assets (Canva).
• Schedule and manage social media content (LinkedIn, Instagram, TikTok).
• Deliver email campaigns via Zoho (Students, Teachers, Parents).
• Manage WhatsApp communications and CRM automation flows.
• Drive registrations and attendance for events.
• Report weekly on registrations, attendance and conversion rates.

Secondary Responsibilities:

• Student Acquisition
• Support student sign-ups through campaigns and events.
• Contribute ideas for new campaigns and growth initiatives.
• Represent Pathway CTM at school and partner events.
• Grow social media presence through consistent organic content.
• Capture and produce content, including team-led and founder-led content.

Additional Skills

Basic understanding of paid social (Meta)

Comfortable filming content (phone or camera)

Basic video editing, (short-form content)

Awareness of social media trends

Basic website CMS experience.

Perks & Benefits

• Hybrid working (3 days office, 2 days from home)
• 25 days annual leave + bank holidays
• Clear progression pathway within a growing organisation
• Opportunity to take ownership of campaigns and events from day one
• Regular team socials and a collaborative, mission-driven culture
• Access to industry events and networking opportunities
• Creative freedom to test new ideas and build your portfolio

Learn more about us pathwayctm.com

Meet the team: https://pathwayctm.com/about-us/

Apply Apply via email to reiss@pathwayctm.com, with info@pathwayctm.com copied in, including: A short introduction, why you are applying, any relevant experience or examples of your work.

Application Process

Initial informal screening phone call, followed by:

Stage 1: 30-minute Teams interview

Stage 2: An activity task

Stage 3: Final in-person interview