We are representing a dynamic enterprise in the health and beauty sector, they are looking for a Senior Paid Social Executive to enhance their social media presence.In this role, you will be responsible for planning, executing, and optimising advertising campaigns across Meta, TikTok, and Snapchat. The successful candidate will develop full-funnel strategies aimed at increasing brand awareness, customer acquisition, and retention, while ensuring campaigns meet key performance targets such as return on ad spend and cost per acquisition.Collaborating closely with creative and brand teams, they will craft compelling ad concepts and implement data-driven optimisations based on detailed performance analysis. Leading A/B tests and staying current with platform updates and emerging trends will be essential to maximise campaign effectiveness and unlock new growth opportunities.You should have at least three years of experience in performance media buying on social channels within e-commerce or direct-to-consumer sectors. A deep understanding of performance metrics, attribution modelling, and experience managing substantial advertising budgets across multiple markets is essential.Requirements:Experience in managing multi-channel social advertising campaignsStrong analytical skillsProficiency in attribution models and data analysis toolsKnowledge of creative development and audience targeting strategies #J-18808-Ljbffr